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What you will do:
Support the execution of Singapore Ecommerce store, and ensure smooth execution for online brand launches, tactics to use marketing inventory etc.Plan and deliver direct marketing campaigns with a focus on efficiency, encouraging user engagement, retention and loyalty.
Track all campaign related performance and collating trend analysis, pulling and consolidating reports on online store performance using data visualization tools/SQL
Daily sharing with the team of these key trends and insights that can be used to optimize online store performance
Using data to propose new campaigns and targeting opportunities
Strategically think about onsite campaigns that should be amplified and work with regional performance team to execute
Create and administrate comprehensive evaluation of direct marketing campaigns, onsite optimisation and improvement to content plans and creative.
Support the development of plans and processes that exploit channel best practices and provide a strong foundation for speed and scale
Translate CRM and personalization strategies into inspiring creative briefs and actionable direct marketing plans
Leverage data and key learnings to drive future onsite, direct marketing and database engagement plans
We’re excited about you if you have:
A university degree preferably in Business Management, Marketing or Data Analytics
2+ years of data analyst experience in e-commerce/campaign management/online marketing
Strong data analysis background
Proven success with data-driven campaign insights
Strong multi-channel marketing skills –digital, direct marketing, advertising
Experience in developing client-centric marketing campaigns
Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
Knowledge of SQL,Google/Omniture Analytics is a must
